I think that like it or not, the situations portrayed in the adverts are realistic and common uses of generative AI. Given that Apple is playing catch-up in the generative AI space and that Apple is primarily a lifestyle, not tech hobbyist or B2B, brand now, the ad campaign makes strategic sense.
Having said that, I agree with @LarryR that Apple marketing under Cook—an operations guy—is much less exciting and innovative than in the past. Then again, Apple is a much different company from just about every perspective than it was in the 1980s-2000s. Anybody looking for the old excitement and wonder will probably find it more interesting to follow startups, in my opinion.