Does “Luxury Design for the Rest of Us” Even Make Sense?

[Halfsmoke]

I agree.

Why Passkeys Will Be Simpler and More Secure Than Passwords

I’d say Johnson is a member of a relatively small group of Apple users: people who are developers and people who are 70s-style computer hobbyists. Now that Apple has transformed its brand and most of its products into lifestyle and luxury statements–in Apple historical terms, Ive not Woz–passkeys will be a major benefit for both the vast majority of Apple’s customers and for all users of services that require logins. The faster we can all get away from passwords and SMS-based 2FA, the better.

Misguided Apple Intelligence Ads

I think that like it or not, the situations portrayed in the adverts are realistic and common uses of generative AI. Given that Apple is playing catch-up in the generative AI space and that Apple is primarily a lifestyle, not tech hobbyist or B2B, brand now, the ad campaign makes strategic sense. Having said that, I agree with @LarryR that Apple marketing under Cook—an operations guy—is much less exciting and innovative than in the past. Then again, Apple is a much different company from just…