Fourth-Gen Apple TV 4K Brings Hands-Free Siri AI at a Whopping $299

Originally published at: Fourth-Gen Apple TV 4K Brings Hands-Free Siri AI at a Whopping $299 - TidBITS

As part of its “Welcome Home” product launch on 13 October 2026, Apple introduced the fourth-generation Apple TV 4K, the first update to its streaming box since 2022 (see “Third-Generation Apple TV 4K Boasts More Storage for Lower Prices,” 18 October 2022). Apple’s press release says the new Apple TV 4K is “supercharged by Siri AI,” and it may be, but you don’t need the new hardware for that. The updated Apple TV 4K adds an A19 chip for faster performance, three far-field microphones for hands-free Siri, a Siri Remote that can audibly advertise its location, and support for four-speaker HomePod surround sound.

Those features won’t come cheap, and the price would have seemed absurd a year ago. You can pre-order a 128 GB fourth-generation Apple TV 4K with Wi-Fi and gigabit Ethernet for $299, and it ships on 13 November 2026. In comparison, the third-generation model started at $129 for 64 GB with Wi-Fi and $149 for 128 GB with added Ethernet. In June, Apple raised those prices to $199 and $249 (see “Apple Raises Prices for Many Products,” 26 June 2026). Apple eliminated the lower-capacity option, so now we have only the higher-end model at twice its initial price.

Siri AI on Apple TV

Unlike the HomePod mini 2, which will arrive before the software update needed for Siri AI (see “HomePod mini 2 Adds Siri AI, S10 Chip, and Sound Glow,” 14 October 2026), Apple says the Apple TV 4K will support the beta of Siri AI with tvOS 27.2. That implies we’ll see OS 27.2 on or shortly before 13 November 2026. Siri AI will be available in English in the US, Australia, Canada, India, New Zealand, Singapore, South Africa, and the UK.

All of Apple’s examples for using Siri AI on the Apple TV revolve around searching, discovering, and learning more about content. The press release’s examples include asking “What Apple TV shows won at the Emmy Awards this year?” or follow-up questions while watching, like “Where was this filmed?” With a paired Apple Intelligence-enabled iPhone, Siri AI can tap into personal context—“Play the show Alinda recommended”—by searching your messages. Apple says responses appear in a compact overlay on top of the content.

Interestingly, although Apple has generally restricted Apple Intelligence to its most capable recent devices, Siri AI will also come to the second- and third-generation Apple TV 4K models, which use the A12 Bionic and A15 Bionic chips, respectively. Neither of those is capable of on-device Apple Intelligence processing, which suggests that Apple is offloading those queries to Private Cloud Compute. But if Apple can do it with old Apple TV 4K models, why not old HomePods, or are their chips—the A8, S5, and S7—just too old and weak?

It’s unclear what will happen when you ask Siri AI questions completely unrelated to TV content. There’s no reason it shouldn’t answer, but making results appear usefully on a TV screen and be navigable with the Siri Remote would take some work on Apple’s part. Regardless, I certainly hope that the new Apple TV 4K will ignore Siri AI questions when you’re not in front of the TV.

I’m also curious whether Siri AI will be able to return content from Netflix, which has long resisted integration with Apple’s TV app and wasn’t included in Apple’s promotional video for the fourth-generation Apple TV 4K. If Siri AI does not support Netflix, that will be a significant gap.

Hardware Upgrades

It’s possible, even likely, that the Siri AI experience will be worse on those older models, thanks to the fourth-generation Apple TV 4K’s new hardware capabilities:

  • Microphones: For the first time, the Apple TV 4K includes three far-field microphones for hands-free Siri—you can trigger Siri without pressing the Siri button on the remote.
  • A19 chip: The Apple TV 4K uses Apple’s A19 chip, which has sufficient processing power for on-device Apple Intelligence and may deliver faster Siri responses on the fourth-generation model. The A19 also includes a dedicated AV1 decoder, which Apple says will enable more efficient high-quality streaming while using less bandwidth. Whether you’ll notice is another question. It also provides Wi-Fi 7 and Bluetooth 6.

Other hardware improvements include:

  • Four-speaker surround sound: The Apple TV 4K can pair with four HomePod mini 2 or second-generation HomePod speakers for surround sound, using two matching speakers in front and two matching speakers in back (you can’t mix HomePod types in the same pair). At $149 for the HomePod mini 2 and $349 for the second-generation HomePod, this sounds pricey.
  • Audible Siri Remote: The Siri Remote adds Precision Finding to its Find My support and can play a sound to help you find it buried in the couch or when a family member leaves it somewhere random. Note that Precision Finding works only with iPhone models that have an N1 chip, meaning an iPhone 17 or later (excluding the iPhone 17e), the iPhone Air, and the iPhone Duo. The new Siri Remote is also available separately for older models for $59.

If you already own a second- or third-generation Apple TV 4K, I can’t see much reason to upgrade right away. Instead, update to tvOS 27.2 and see how Siri AI works for you with your existing Siri Remote. Once the fourth-generation model is available and we can see how much difference its new hardware makes, the upgrade decision may become clearer.

$299 for the new TV 4K hurts. That’s double the price of the last one I bought just last year.

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It’s $269 on their page for veterans.

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Have you seen the price? The new 4k AppleTV now sells for $299. That’s quite the jump in price. I was going to replace my AppleTV HD but think I’ll look for something on eBay or buy an older model from Apple. Three-hundred bucks is a whole lot of money for that device. About double the previous models.

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Agreed, and it looks like the prior generation is already gone from the store. Which is a problem, because I just want a good quality streambox. I really don’t care about or want any of the new gee-whiz features that the new model offers.

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I have to agree. I bought the 128 GB (storage) Gigabyte Ethernet version of the previous (3rd generation) Apple TV 4K for $149 at the tail-end of 2022, and the hardware specs are not very different from this new 4th generation model.

Looking over the Apple TV specs chart on Wikipedia, the only hardware changes from my model to the new 4th generation Apple TV are:

  • A15 to A19 processor (but a faster processor has come with every new model)
  • RAM has gone from 4 GB to 8GB
  • Bluetooth 5 to Bluetooth 6
  • The remote (now has a microphone for Siri)

Any others I missed?

That doesn’t seem to me like a justification for doubling the price.

PS. I went to the Apple Refurbished Store web page for Apple TVs, and there’s nothing listed.

WiFi 7.

FWIW, the remote had a Siri microphone before. The new model also has three Siri microphones on the Apple TV box itself. The new remote has a speaker, though, than can beep when prompted by Find My, along with precision finding. (You can buy the new remote separately for the old Apple TV.)

Apple did bump prices in June for the third gen to $199 for the 64 GB WiFi, non-thread model and $249 for the 128 GB Ethernet/wifi/thread model. It’s hard to see the increased demand for RAM, flash storage, and processor manufacturing as justification for $150 increase from just five months ago.

Amazon is selling a renewed 2nd gen for $208 right now. Amazon.com: Apple TV 4K 32GB Streaming Media Player (2017), Model A1842, Siri Remote, HDMI, HDR10, Dolby Vision, Gigabit Ethernet, Wi-Fi, Black, MQD22LL/A (Renewed) : Electronics , the only 3rd gen 128 GB model on eBay that I see with a buy it now is $280 - $129 isn’t a thing right now for a 4K newer than 2017.

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The original  TV of 2007 was also $299. However according to the U.S. Bureau of Labor Statistics Consumer Price Index, that would be about $483 today. Conversely, $299 in 2026 would be about $184 in 2007 which is the difference between $483 and $299. Thus you could look at it as saving that $184, I suppose.

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Well, apparently the new model supports Siri AI functions, for what it’s worth. Frankly, that’s not worth an additional $150. In fact, it’s not worth anything to me. Sure, faster processor and more RAM are welcome features but not a surprising change.

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I am so unimpressed with Apple’s announcement. This is nothing I expected, and I don’t care to talk to my Apple TV. I want to watch my shows and see them at their best, with the best audio available. If they had added audio passthrough, I would be happy. But I don’t care about all these Siri additions.

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I just want a box for watching saved movies & TV shows on my Plex server, live OTA TV from my HDHomeRun, and whatever streaming service I happen to be subscribed to this month (if any). I’m not interested in Siri AI to begin with, and I sure as hell don’t need to keep paying for it over & over on every device - if I have a question about what I’m watching I can just use my fancy-ass expensive iPhone, I don’t need my Apple TVs to double or triple in cost so they can answer it too.

So, so glad I was able to grab one of the last few 3rd gen models at the local Walmart at the old price when it went up a few months ago (to replace a 9 year old 1st gen model that was about to get EOL’d). If this is the future of Apple TV then I won’t be buying any more when my gen 3s eventually stop working.

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The 4 speaker “surround sound” feature is interesting BUT this will need two pairs of the latest Homepods. Original Homepods and Homepod Minis won’t work. So we are looking at more than a $1000 to set up the system with new gear. That could buy many tickets to the cinema! :grin:

You’ve got that arguably backwards. It’s up to Netflix to properly support Apple TV and Siri. Netflix is a “walled garden” as evidenced by their accidental and brief support of Watch Next last year.

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The new remote has the same controls as the previous remote. I find that the remote is the worst thing about an Apple TV. I’d pay money for a new Apple TV remote with actual buttons.

You can! I have a few of these: Button Remote for Apple TV | Function101

No home button, but a long press of menu usually does the trick.

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You can convert the remote to respond only to clicks via the Remotes and Devices panel of the Settings app.

Or a proper surround system with wired speakers and a receiver.

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Sure, but what does Netflix care? If Apple wants Siri AI to be good, it has to solve the Netflix problem. Apple hasn’t solved the problem for the TV app, and as a result I never use the TV app. :grinning_face:

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I’m hoping that audio passthrough becomes available on it later.

I’m sure we’ve both made our points by now, but out of genuine curiosity, what would you have Apple do here? Somehow force Netflix to support the TV.app API again? Throw money at Netflix to convince them to play along? Hack into the Netflix app and scrape viewer data?

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