Does “Luxury Design for the Rest of Us” Even Make Sense?

But their fries are! However, I do prefer the Big Mac over their other burgers. Hmmm, too bad Apple can’t name a large screen computer the “Big iMac”!

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Trademark law is weird enough that they might be able to win a lawsuit from McDonald’s over it, as long as nothing about the device other than the name was reflective of food or McDonald’s.

As for McDonald’s itself, their fries are incredible. I also like their burgers—not a fan of Big Mac sauce, but I regularly crave a Quarter Pounder—and I’m positively addicted to their Hot Mustard nugget sauce. If they bottled it and put it on sale, I would put it on so many foods. (I have yet to find a bottled sauce that comes close to the flavor profile of McDonald’s Hot Mustard—and I’ve been looking for decades.)

Warning: Major topic digression ahead!

The thing about arguing that their food is somehow objectively bad is that, by actual objective measures of quality and healthfulness, they’re on par with other fast-food burger joints, which is to say that quality is reasonable and healthfulness isn’t. Despite what people like to say, they don’t use poor-quality beef in their burgers.

Now, that doesn’t say anything about the hygiene standards at individual restaurants, of course, but that too is something that they’re on par with other fast-food joints on: some are good, some are horrible, and most are somewhere in the middle. That’s ultimately up to the franchisees and store management.

One may not like their burgers subjectively, but they’re no worse for you on average than any other similarly-dressed fast-food burger.

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More design for the rest of us (not!) from Jony Ive. :slight_smile:

I consider “Ferrari” and “EV” an oxymoron! :laughing: