I’ve been contemplating getting some airpods (though I have a lot of reservations about them) because of the Live Listening feature. And just now while scanning my rss feeds, I came across “FDA allows marketing of first self-fitting hearing aid controlled by the user”
FDA has already loosened things up somewhat–it’s officially banned to sell hearing aids except through health providers, but enforcement officially stopped for that (for over 18 years old) a year or two ago. (Some states have stricter laws.) But it’s been underground, since makers couldn’t advertise it.
Apple probably has the expertise for it already. There’s certainly a good market for it because a huge number of people need them, current hearing aids are outlandishly expensive because ‘medical device’, and even if you have insurance, it usually only pays a pittance for the devices.
Any bets on when it’s likely to happen?