Staying the Course After 35 Years of TidBITS

Originally published at: Staying the Course After 35 Years of TidBITS - TidBITS

As TidBITS marks its 35th anniversary, I find myself reflecting on our core mission of explaining technology in an increasingly fractured and fractious world. We live in an era of remarkable technological capability, with artificial intelligence, augmented reality, and autonomous vehicles promising to reshape how we live and work.

For the most part, I celebrate these advances, just as TidBITS has celebrated and attempted to contextualize past innovations that have resulted in the astonishing devices we use today. When we were zapping PRAM and rebuilding desktops on our Macs in the 1990s, an iPhone that combined always-on Internet access, a professional-quality digital camera, and satellite messaging would have seemed like science fiction.

But I have two concerns. First, and closer to home, recent advances largely aren’t coming from Apple. While the likes of ChatGPT and Claude dramatically expand individuals’ capabilities in writing, art, analysis, and even coding, Apple Intelligence feels more like Fisher-Price’s My First AI. The Vision Pro may be a technological tour de force, but it’s hindered by a stratospheric price tag and awkward ergonomics. Meta’s cheaper and less ambitious Ray-Ban smart glasses, which add a camera, open-ear speakers, and voice assistant to ordinary-looking sunglasses, are more compelling to consumers. And while Waymo continues to expand its robotaxi service areas, Apple abandoned its electric car project last year.

In the larger scheme of things, perhaps that’s OK. Maybe Apple should limit itself to developing the devices that provide the technological foundation on which others can build—many TidBITS readers would certainly applaud a thrust by Apple to refine existing features over adding new ones. But tech companies must continually innovate to stay relevant and competitive, so Apple will keep swinging even if it misses more frequently than we’d like.

Second, at a broader level, these advances come at a time when our society seems to have lost sight of technology’s fundamental purpose: to improve the human condition. This loss of focus on human wellbeing feels even more stark outside the tech world. We’re seeing the weaponization of government institutions against perceived enemies, attacks on science through funding cuts and xenophobic policies, the dismantling of environmental protections, and thinly disguised political retribution, alongside sweeping government job cuts driven by uninformed notions of ā€œefficiency.ā€ The social fabric that once encouraged cooperation and mutual respect continues to unravel, replaced by a winner-take-all mentality that values power over people.

Like many, I find it difficult not to obsess about current events, and I encourage you to align your actions with your values in a way that feels right to you. When the path forward seems unclear, I believe we can best contribute by modeling the behavior we want to see in the world. How we conduct business on an everyday basis matters. For TidBITS, that means writing clearly and accurately, prioritizing thoughtfulness and depth over speed, acknowledging our mistakes, and engaging with readers on a personal level. It means practicing kindness, decency, and respect whenever possible.

This approach may seem quaint in an era of clickbait headlines, AI-generated content, and YouTube bro-casting. But its value remains undiminished. Nowhere is that more evident than in TidBITS Talk, where discussions remain constructive and civil because we’ve created an environment where helpful discourse is the norm and where readers help one another with kindness and patience, purely out of a spirit of generosity.

We can’t fix society’s problems through thoughtful tech writing or helpful support. But we can continue to show, in our tiny corner of the Internet, that it’s possible to create an organization that prioritizes helping people over exploiting their eyeballs, that values substance over speed, and that values community over controversy. This mission feels more vital now than ever.

None of this would be possible without our TidBITS members, whose financial support makes our work sustainable. If you value what we do and aren’t yet a member, we would welcome your support.

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Here here! Well put Adam.

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And I thank you from the bottom of my heart for staying the course, Adam. I can’t say I’ve been a TidBITS reader from the very beginning, but I got there fairly early on, and I was part of the first group to join TidBITS Talk. TidBITS has been one of the anchors in my life as so many other things have changed, sometimes chaotically. I’ve never met you personally, Adam, and have had only brief direct interactions online, but I regard you as a wise, trustable friend. Thanks for being here and being you.

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Adam, your comments are well-reasoned as always. TidBITS is an institution and a marvelous community resource. Thank you and Tonya and crew for continuing to be there. Happy 35th!

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Too often lost in seas of outright lying, greed, and waves of seductive social media fomented emotion this bears repeating over and over.

Bravo, Adam!

Dave

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Perfectly stated and an incredibly important message for the times.

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Being one of the richest companies in the world is a dual edged sword. It offers almost unlimited resources to challenge the biggest new projects (Apple car) but also means they’re not reliant enough on new projects to follow them through (also Apple car). A smaller, hungrier, more desperate company - one which relied on the car for their future - would perhaps (likely) made it work.

Apple’s staggering financial position meant it could abandon it - with little concern for the billions invested - and with barely a blip of damage to the brand. In many respects it’s the antithesis of the all or nothing, ā€œSteve Job’s garage Appleā€ which started it all.

Adam wrote: ā€œIt means practicing kindness, decency, and respect whenever possible.ā€

Adam

Thank you for this. I completely agree, and hope that your words are heard and adhered to elsewhere.

Norbert

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35 years is impressive. Having a community of knowledgeable Mac people to interact with is still important, no matter how mainstream personal computing has become. In the early days for me it was usenet and comp.sys.mac.comm and comp.sys.mac.portables (and I occasionally recognise a name here from those days!), then O’Grady’s Powerpage and Macintouch. All were great resources, but usenet became a cesspit of porn binaries, and Jason and Ric seemed to lose steam after a number of years of dedicated (and exhausting) service. I’m glad to see that TidBITS seems to have found a way to stay the course.

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Congratulations Adam, and thank you.

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Many thanks, Adam, for your superb site that focuses on Apple issues in an adult manner and is free from childish rants and the obsessive focus on single issues. Your site, together with Howard Oakley’s site, are the two places I go to for extremely useful information about Apple products.

I share your disgust with the direction our society is moving and enjoyed the suggestion in a recent ATP podcast where it was suggested that when our ā€œleadersā€ encourage division, hatred, lying and violence, we should do the opposite: practice love, inclusion and decency.

While I agree that Apple is not doing much spectacular innovation in recent years, I am extremely impressed with what they currently offer, particularly in the ARM based Macs.

Frankly, I couldn’t care less about AI and a conversational SIRI - the latter works very well for 95% of what I need. I acknowledge that I am in a minority in the ā€œnerdā€ community in having this view. My limited observations are that most other non-nerd users of Apple products are not particularly bothered by the ā€œlimitationsā€ of SIRI or the lack of AI in their products.

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Congratulations Adam and Tonya. Has it been 35… my wife said ā€˜over half your life…’. My membership just renewed. Happy to see it paid each year.

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Hey Adam, congrats on 35 years!

Also, I totally appreciate the decent and civil position of Tidbits and discussions ( occasionally with some enforcement from you).

I eschew the traditional social media platforms, and it makes a huge difference for Tidbits to be civil, honest, etc., in addition to being a good technical forum.

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Don’t know if the double-entendre was deliberate, but is certainly true.

And, yes, thank you, Adam.

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Well said, Adam. Very much appreciate that you and TidBITS are part of our ā€œtech tapestryā€.

In addition to the crucial points you summarized, and the replys by others here, is an important element of unique places like TidBITS: active moderation.

Having run a discussion site many years ago, I witnessed how quickly things turned from civil to combative when I took a few weeks off for travel. While it was an unfortunate coincidence that both events happened in tandem, the results were still a clear demonstration of the need for mediation and diplomacy. Or at least someone in the watchtower, looking for signs of flame.

Thank you Adam (and the TidBITS team), for being in the watchtower… and exhibiting outstanding care and understanding when we occasionally forget ourselves. :face_with_open_eyes_and_hand_over_mouth:

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Glad you noticed that it can be read in multiple ways that result in the same point. :slight_smile:

Thanks, Adam, not just for staying the course but for doing it so well and so thoughtfully. No person or company can do everything well, even Apple, and I would rather see Apple doing things thoughtfully and conscientiously than just dashing hastily after the latest hyped fad. Achieving excellence in computing is not necessarily the right recipe for excellence in cars, and self-driving cars have yet to be widely accepted. Moreover, we can’t expect to see computing keep advancing at the rate it has since the 1980s. Look at how much computing as advanced compared to aviation, where the two biggest changes I’ve seen in being a cross-country passenger since 1970s are banning smoking on board and shrinking the seats to uncomfortable.

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Congratulations, Adam, on managing to keep TidBITS so interesting and vital! I still remember with pleasure having lunch with you, Tonya and Tristan on your visit to London in June 2018.

Every good wish to you all!

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Agreed. I think Apple should work with existing auto manufacturers in order to develop the greatest user experience, and let them figure out how to make the car safely drive itself. Apple’s area of expertise is in things like UI design, a robust App Store (including updates that don’t require a service call to install), and related technologies. Car Play 2 (whenever it ships) is a big part of that, and I think Apple should also work to get their system software running on the factory-installed infotainment systems.

Unfortunately, I think the biggest obstacle here is that the car manufacturers don’t want to allow it. Steve Jobs knew the secret sauce for getting deals like this (like how he got the Music store off the ground), but there aren’t many others. It remains to be seen if Tim Cook or his VPs can be that persuasive.

I don’t know. We won’t see the same kind of advancements, but that’s always been the case. The big breakthroughs are usually not evolutionary changes. For example:

  • Vacuum tubes to silicon
  • Discrete components to ICs of ever-increasing density
  • No longer going for insane clock-speeds, but cramming more processing power per clock. (The ā€œMHz Mythā€)
  • Not trying (as much) to get as much performance as possible out of a single CPU core, but instead focusing on aggregate performance over many (possibly a very large number of) cores. Going hand-in-hand with operating systems and application software designed to take advantage of parallel processing.
  • Offloading complex math to numeric coprocessors. Then to vector-math units. Then to GPUs. And now onward to NPUs. And a host of other kinds of specialty-processors that work in tandem with the main application processor.

I think we may well see the rate of technological advancement to keep up its breakneck pace, but it won’t be a faster version of what we have today. When it first ships, it will seem strange and possibly useless. Until the software catches up and then we’ll wonder how we ever got by without it.

:slight_smile:. There have been more changes than that…

With respect to what passengers typically see:

  • In-flight entertainment is greatly improved.
    • No more audio through a plastic tube coming from a so-called speaker in your arm-rest. You can now use your own headphones and usually have more than 5-6 channels programming to choose from.
    • No more being forced to watch the same movie as everybody else. Individual screens with on-demand video is common, as is Wi-Fi streaming from the plane’s on-board server to mobile devices (via the airline’s app).
  • On-board Wi-Fi. Usually for a fee if you want to access anything beyond the on-board server, but the fact that it exists at all is pretty substantial.
  • Power plugs so your devices can be used through most of the flight. Not at all seats, and the sometimes don’t work well, but again, they didn’t used to exist at all. Many planes these days have USB ports next to the screens, which are more convenient than the AC power plugs, at least for things like phones and iPods.
  • For those who can afford first/business class, sleeper seats are a game-changer for international travel.

And then there have been lots of massive changes in the cockpit:

  • The Glass cockpit, where endless swarms of instruments and controls are replaced with computer screens.
  • Navigation with GPS, which is far more accurate and easy to use than radio beacons like VOR.
  • Laser and radar altimeters, which are far more accurate than air-pressure altimeters, which require frequent recalibration during a long flight.
  • Autopilot that can actually assist with navigation, not just maintain a fixed heading and altitude. Some can even land the plane in an emergency.

I’m sure there are many more that I’m not thinking of right now because I’m not a pilot.

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Congratulations. I have regularly been visiting this website for a very long time, and I learn a lot from the (technology-related) content and the comments.

I don’t agree with many of the subtle political comments you make, it is clear we are on opposite sides to many of those issues, but I do think the technology-related content is top-notch.

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