New Mac Pro and Pro Display XDR Offer Power for a (High) Price

Apple’s pro computers were always a halo product, which trailed recommendations for the rest of the product line. Tim Cook just figure this out last year it appears, hence the new Mac Pros finally. After neglecting our business for eight years he’s scrambling now: with a computer which costs more than a small car.

What Cook did was wait until high end pro software had evolved enough so that a totally reconfigured, highly and easily customizable box that could would make a difference to the production schedules for architects, video and film editors, animators, VFX pros, retouchers, game designers, etc. I don’t know much about audio production or sound design, I’ll bet the new Mac Pro could be a valuable addition here, as well as for scientific teams.

As I mentioned before, this new box is clearly not aimed at the average TidBITS Talker. Take a look at what competitive boxes as well as stands cost at Adorama or B&H; the majority cost a lot more for a lot less.