[Note: I just looked at apple.com to check what the 27" iMac configs go for now…they are gone. IIRC they started at $2k?]
I wondered the same thing when I heard that…really interesting comment to make right at the end. As a long-time 27" iMac user, I hope not, but I can see why Apple might make that decision with what they announced today, and answering some of the points brought up in Adam’s recent article/discussion on here.
The 27" iMac has an amazing screen, but as mentioned it can no longer be used as an external display (iirc target display mode was only available for a few years in the teens). The screen, for me, was one of the main value drivers of the iMac, there were no comparable external displays anywhere close to quality that weren’t very high end, and that’s without a computer build it.
Studio Display is a beautiful looking monitor, with the high end camera from the iPad that people clamored for in a desktop. But it costs more than a consumer level Mac, so at least it’s named correctly for the target market.
I spent $1k on a Dell 2405FPW 24" monitor that was large and high-ish end in the day, probably mid 2000s. It was my second monitor until a year or two, and I still use it with a mac mini in my workshop for CNC control and videos/music. Point being a good quality monitor can easily outlast a computer by a long time.
The presentation made a clear point about the Studio Display being perfect with a mini, laptop, or the Mac Studio. So you could make the case that Apple is solving a lot of the complaints in Adam’s article about not meeting the non-creative professional by adopting a mix-and-match approach.
You choose the level of processing power you want (ex: mini vs studio) and then display quality/price point you want. It avoids the problems of a obsolete mac with a useful display inside it. They also now offer an adjustable display option, or vesa mount, another pain point mentioned.
It’s definitely a change, but if you wanted a basic setup, $1600 + $700 for a Mac mini isn’t much more than an iMac was. Or upgrade your processing power in a few years to a laptop or studio, and you still have an amazing monitor. Less waste, better customization? A little less one size fits most approach than Apple’s had the last decade.
Edit: $400 for the tilting stand is outrageous though!