Many, of course, have taken the apparent failure of the Mini to capture as a large audience as a sign that the market for the original SE was based on price, not size.
However, the Macalope presents a different theory: that the introduction of Mini came too soon after the SE’s intro earlier in 2020. The idea is that the demand for a smaller iPhone was mostly satisfied by the new SE introduced earlier in 2020, that it essentially sopped up the market. Most folks who bought the SE were not ready to get another new phone in the same year.
So, perhaps to better see the market for a smaller iPhone in the future, one needs to breakdown Apple sales of phones in 2020, not by 11 vs. 12 but by size and complexity. That is, one should look at the percentages of the 12 and Mini combined vs the sales of other 11 and 12 models for 2020.