Elon Musk Rebrands Twitter to X

https://www.financialexpress.com/business/brandwagon-twitters-global-ad-revenue-declines-by-28-to-2-98-billion-in-2023-from-414-billion-in-2022-insider-intelligence-3046746/

If Twitter wants to sell advertising of any shape, size or form, they MUST consistently publish ad revenue and demographic third party statistics from respected sources regularly, at least on a quarterly basis. And these are just a very few of many respected sources ad buyers use to determine what, where and how they want to invest their bucks. And the current numbers reveal that although Twitter was profitable when Musk purchased it, the are not anything even resembling profitable now.

A big % of former Twitter advertisers continue to head away from it to the advertising hills like wildfire. The few that remain and those that might have been considering buying ads are twisting Twitter’s cyber necks.
And those that remain are twisting Twitter’s neck, arms and legs on pricing.

Here’s how Apple’s ad revenue is doing, and ad revenue is an almost invisible part of their revenue stream.

And Apple recently entered the sports market, and they are finally getting more than a little toe in ad sales:

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Well, I kinda stopped caring a while ago in the wake of the “Musk Takeover”.
Although even before that I started to have some reservations.
But shortly after Musk took over I deleted my Twitter account.
Do I fell any less informed?
Nope! I get my information from other - dare I say more valid - sources.
And my own views? Well, I’ve leaned to post those on more item specific media - just to keep the clutter down.
Just my personal opnion.

Here’s another aspect of the “rebranding” effort to X. This story provides a neat example of how “legal” and “legitimate” mean two different things:

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I saw this recounting on twitter/X. I don’t know how true it is, but it sounds quite plausible.
https://twitter.com/garius/status/1683808576328937472?s=20

At the end he links to what appears to be the fleshed out retelling.
https://every.to/p/twitter-s-future-is-a-return-to-elon-musk-s-past

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Twitter Sues Nonprofit That Tracks Hate Speech:

And here is what Musk thinks about Apple recently nixing its advertising in Twitter because of the amount of hate speech, falsified information, etc.

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And today’s news:

Twitter Can’t Seem to Buck Its Advertisers-Don’t-Want-to-Be-Seen-Next-to-Nazis Problem | Vanity Fair.

Hmmm, Twitter messages were called “tweets”, so does that mean X messages will be called “x-its”?

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Maybe just call them ‘shits’.

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Well, yes, but I was thinking of saying “they were x-iting instead of tweeting”.

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Twitter’s recent ad and editorial challenges are now boosting their biggest revenue stream:

https://thehill.com/policy/technology/4198325-x-didnt-take-action-on-86-percent-of-hate-speech-posts-report/