If Twitter wants to sell advertising of any shape, size or form, they MUST consistently publish ad revenue and demographic third party statistics from respected sources regularly, at least on a quarterly basis. And these are just a very few of many respected sources ad buyers use to determine what, where and how they want to invest their bucks. And the current numbers reveal that although Twitter was profitable when Musk purchased it, the are not anything even resembling profitable now.
A big % of former Twitter advertisers continue to head away from it to the advertising hills like wildfire. The few that remain and those that might have been considering buying ads are twisting Twitterâs cyber necks.
And those that remain are twisting Twitterâs neck, arms and legs on pricing.
Hereâs how Appleâs ad revenue is doing, and ad revenue is an almost invisible part of their revenue stream.
And Apple recently entered the sports market, and they are finally getting more than a little toe in ad sales:
Well, I kinda stopped caring a while ago in the wake of the âMusk Takeoverâ.
Although even before that I started to have some reservations.
But shortly after Musk took over I deleted my Twitter account.
Do I fell any less informed? Nope! I get my information from other - dare I say more valid - sources.
And my own views? Well, Iâve leaned to post those on more item specific media - just to keep the clutter down.
Just my personal opnion.
Hereâs another aspect of the ârebrandingâ effort to X. This story provides a neat example of how âlegalâ and âlegitimateâ mean two different things: