Apple has a new ad called Haystack. It shows how the Apple Watch can be used to find your iPhone, but it’s a bit too arcane. Unless you already have an Apple Watch and iPhone and have used your Apple Watch to find your phone, you’re not going to understand it.
I showed the ad to my wife who has seen me search for my iPhone via my watch. And who when she couldn’t find her iPhone, I told her to use her Apple Watch. (She dialed her phone instead).
I asked her what is the ad about. She thought it might be some dating app for cowboys.
I know many of these ads are for Fanbois, but I’ve also see them make appearances on YouTube and TV. This is the first one I’ve seen that simply doesn’t make sense to anyone who isn’t knee deep in Apple’s ecosystem.