Just out of curiosity – the only Apple Authorized Service Center near me is Best Buy. I had a problem with a laptop and that is where Apple’s online-support person told me I should go. A system upgrade ended up fixing the issue, so I didn’t need to.
But your question makes me wonder: Is there a reason not to use Best Buy?
I don’t see any reason not to.
I admit it does seem odd that a city the size of Midland wouldn’t have multiple other options.
What surprises me about Apple’s lack of focus in the area is not the size of the population of Midland, it’s the concentration of very high net worth. Though it was decades ago, I worked in New York for years in ad sales to national advertisers for a publication that covered the state of Texas, and one of the biggest ammunition barrages we unleashed against much cheaper media buys from Houston and Dallas focused publications was coverage in Midland, the epicenter of the Permian basin, one of the top major oil and gas producing areas in the world. Over the last few months, I’ve read that that fracking in the Permian Basin has made it the second largest producer in the world, and it’s rapidly closing in on Saudi Arabia:
Midland helped me beat the competition for big schedules from some very prestigious advertisers, some of which didn’t have local stores or retail outlets there. So my thinking is that Apple probably has a number of customers in the Midland area already buying from the online Store and other retailers. If not, Apple needs to do some more targeting.