Well, and let’s talk about that for a minute. The details vary, but in general, to report a spam text to AT&T (7726), I have to:
- Do a contextual click or a long press on the offending message, taking care not to tap the live link it contains
- Select “Forward” or “More…”
- Tap or click in the address field of the forward message form
- Start typing “Spam AT&T” which is in my address book until it autopopulates (first tiny bit of help!)
- Click in the message bubble then press or tap “Return”
- Go back to the original spam message
- Click an Info button to reveal an information card
- Click on another Info button in the information card to get anything editable, because the number or email address displayed in the first card is not selectable
- Either long-press the sending address or double-click in the sending address field to “Select All”
- Then either select “Copy” from a contextual menu or on Mac press COMD+C because there is no copy button or command available from there
- Cancel which takes up to three taps
- Go back to the new message to AT&T, which by now has acknowledged the report and replied asking for the offending address which is on your device’s Clipboard
- Tap on the entry field and Paste the information
- Tap or press Return or its equivalent icon
And as @Pohutu points out, all AT&T can really do is try to discern patterns and sources. With unlimited messaging there’s no longer a visible incentive for them to allow all this traffic, as there was when they were outrageously charging up to 10 cents per every received SMS, for what amounts to free bandwidth for them.
I do think that making it easier to report spam texts is a facility that Apple could implement relatively quickly. I’ve already found the “known/unknown sender” paradigm to be clumsy and unworkable because I do receive SMS from vendors whose sending addresses may not be in my address book. I’m not sure the new “focus” function is going to be any better, or more useful, for the same reason.
One thing I’ve noticed, though, is that the spammers are hellishly focused on sending messages from both “Apple” and “AT&T”—easily 70 percent of the traffic, as though they got my address from those two sources. “Jack from the DMV” and the various porn spammers seem more generic and random.