Tim Cook Promotes Privacy in Time Magazine

Originally published at: https://tidbits.com/2019/01/21/tim-cook-promotes-privacy-in-time-magazine/

Apple continues to take the high ground when it comes to user privacy, and CEO Tim Cook has penned an op-ed to encourage comprehensive privacy legislation.

I applaud Tim Cook’s stance, and concur that the US needs a version of the GDPR to protect our privacy. Though as others have pointed out, Apple does take a lot of money from Google to make Google search the default, Apple does easily allow a user to switch to other search engines (DuckDuckGo, for instance)

1 Like

I think Tim Cook makes some very good recommendations, which I hope will be implemented here in the US. But he is is also indirectly, but clearly, kicking Facebook, Google and Snap in the pants. Privacy is a very compelling competitive advantage for Apple:


1 Like

Acxiom, one of the biggest brokers in personal data information, broadly agrees with Tim Cook.

Of course, a bit self serving (easier to lobby to make one GDPR-type bill palatable at the national level, then have to work with 50 states individually), but still…

This is true, and Apple has been steadily increasing privacy protections in iOS which have been increasingly upsetting advertisers:

Apple’s new privacy rules put Google and Facebook in a “precarious place” says ad industry exec:


Even with the increased restrictions, Apple keeps getting more and more $$$$$ to be Safari’s default iOS, reportedly $12 million this year, $9 million last year:

“We believe Apple is one of the biggest channels of traffic acquisition for Google,” the report said, according to Business Insider."


Here’s how other advertisers have been affected:


1 Like

Columbia Journalism Review points out that Apple isn’t quite as pure as it might seem.


Article not worth the pixels that it was printed from.

  1. Default search engine is trivially changed to Duck Duck Go (for example). Apple can take as much Google money as they can get for all I care.
  2. I don’t live in China nor have to deal with its repressive regime, and it’s unlikely Congress will pass any legislation for China’s people.
  3. Cook has made it perfectly clear that Apple’s privacy policies are a competitive advantage. Why shouldn’t Apple make money from this?
1 Like