We’ve discussed privacy and the ad industry before on TidBITS, looks like the CCPA is close to being law of the Republic of California at least:
Under CCPA, consumers who reside in California will be able to opt out of having their data collected, shared or used. According to the current version of CCPA, the opt-out clause means websites will have to provide a clear “do not sell my personal information” button. The law gives consumers the right to ask a business twice a year for a report outlining all the data it has collected on them, and it gives consumers the right to tell businesses not to sell that data and to delete it. Consumers will be able to find out which categories of data have been collected on them and with which parties their data has been shared along with the commercial purpose for acquiring the data.
CCPA extends to consumers new rights when there’s been a data breach, including the right to sue for up to $2,500 per violation and $7,500 for intentional violations.