I got this email today. Any thoughts on the increase?
Thank you for subscribing to Apple Music. We wanted to let you know about an upcoming change to this subscription.
Apple is raising the price of this subscription from $99.00 per year to $109.00 per year. Your subscription will automatically renew for $109.00 per year starting February 24 unless you cancel at least a day before.
That’s a 10% increase.
Apple has been rolling out its Music subscription pricing slowly and globallly:
Following the news that Apple Music would go up in price, Apple is now following through. The extra increase appears starting December.
Est. reading time: 2 minutes
They have already been raising student Music prices in the US and some global markets:
Apple Music has quietly increased the price of its student plan in the United States, Canada and the United Kingdom. In the United States and Canada, the price for the plan has increased from $4.99 to $5.99. In the United Kingdom, the price has...
Est. reading time: 1 minute
Spotify has still not been doing well across the board and has already raised the prices of some some subscription tiers globally:
I wonder what the break even point is for Apple? I guess they are counting on 10% or more of subscribers not dropping their subscription?
I suspect they are still well above the breakeven point:
Apple eked out a tiny bit of growth in its worst quarter since the darkest days of the pandemic, but it still blew away expectations thanks in large part to its Services category.
Est. reading time: 5 minutes
Apple Music has been growing significantly every year, and they earned $72 billion in 2022:
iTunes and the iPod revolutionized the music industry in the early 2000s, as the hardware and software duo which popularized singles over albums and allowed users to store thousands of songs on a single device. That now seems quaint, but for...
Est. reading time: 3 minutes
I’ll bet that Music is also a big selling point for Apple hardware.