With a recent update to Twitter’s iOS app, the company seems to have eliminated its associated Apple Watch app. In a statement, Twitter said that it is “focusing on supporting more robust, media-rich notifications” and is “committed to providing the very best Twitter experience on iPhone, iPad, Apple TV and Apple Watch.” The company never acknowledged removing the Apple Watch app or suggested that it might return. Twitter is the latest major tech company to abandon its Apple Watch app, following Amazon, eBay, and Google. Perhaps the lesson here is that users see many Apple Watch apps as largely gratuitous. Just because you can build it doesn’t mean you should.