The summary is this: T-Mobile customers who are 55 or older can now get one line of T-Mobile ONE for $50 per month, taxes and fees included, and add a second line for $10 per month — that’s with $5-per-line Autopay discount. T-Mobile ONE includes unlimited talk, text, and 4G LTE data, though data throughput may be throttled if you exceed 26 GB of usage in one month.
The usual price for T-Mobile ONE is $70 for one line and $100 for two lines, so this is a significant discount: 28.6 percent and 40 percent, respectively.
With today’s announcement, T-Mobile is taking the fight to one of the carriers’ last strongholds. Among Americans age 55+, Verizon and AT&T collectively control nearly 81 percent of the postpaid wireless market. In contrast, just 8 percent of this group are with T-Mobile, compared to the Un-carrier’s 18 percent of all U.S. wireless customers. That’s a LOT of people getting taken advantage of by the Duopoly — and a lot of people who can benefit from the Un-carrier.
T-Mobile also offers some interesting data about Baby Boomers and smartphones:
Right now, there are more than 93 million Americans in the U.S. over age 55, and the vast majority (74 percent) of them have a smartphone. And that number keeps growing. In addition, Boomers spend an average of 149 minutes a day on their smartphones — about as much as smartphone-obsessed Millennials at 171 minutes per day. In fact, the majority of those 55+ say a smartphone is the #1 way they connect with family and friends.
If you’re old enough and live in an area where T-Mobile’s coverage is sufficient, this is a tough deal to beat. New customers can sign up by visiting a T-Mobile store — be sure to bring ID. Existing customers can visit a store, call 1-800-TMOBILE, or log in at t-mobile.com.