Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser – Adweek

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Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser – Adweek

Marilyn Matty

Marilyn






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Re: Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser – Adweek

Mr. Seth Anderson
If these thousands of advertising third parties shared some of the revenue with users, maybe I’d have more sympathy, but if you’ve ever used a plugin like Ghostery or similar, and visited a website, you’d be amazed at the number of cookies you are being served with, from companies you’ve never heard of, and never consented to being tracked by. Especially in the context of the Equifax breach, Apple is on the side of angels here, imo. 

Typed on a touchscreen, hence the brevity

On Sep 15, 2017, at 7:34 PM, Marilyn Matty <[hidden email]> wrote:




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Re: Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser – Adweek

@lbutlr
In reply to this post by Marilyn Matty
On Sep 15, 2017, at 6:34 PM, Marilyn Matty <[hidden email]> wrote:
> Apple has a great response:
>
> http://www.loopinsight.com/2017/09/15/apple-responds-to-ad-groups-criticism-of-safari-cookie-blocking/

Yep. Those advertisers can go suck it, they have been singleminded in their efforts to destroy the Internet and make it entire useless.

Every now an then I'm on a machine or browser without an adblocker and I am reminded how horrible these ads are. Even sites that I like for content are so bad I can't go to them without adblockers, but then I don't want to go to them because I feel like I'm taking advantage. iMore s[rings to mind since their ads are so aggressive.

--
Apple broke AppleScripting signatures in Mail.app, so no random signatures.




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Re: Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser – Adweek

Marilyn Matty


On Sep 19, 2017, at 7:11 AM, @lbutlr <[hidden email]> wrote:

On Sep 15, 2017, at 6:34 PM, Marilyn Matty <[hidden email]> wrote:
Apple has a great response:

http://www.loopinsight.com/2017/09/15/apple-responds-to-ad-groups-criticism-of-safari-cookie-blocking/

Yep. Those advertisers can go suck it, they have been singleminded in their efforts to destroy the Internet and make it entire useless.

Every now an then I'm on a machine or browser without an adblocker and I am reminded how horrible these ads are. Even sites that I like for content are so bad I can't go to them without adblockers, but then I don't want to go to them because I feel like I'm taking advantage. iMore s[rings to mind since their ads are so aggressive.


I might be biased because I sold advertising for decades, but many people in the industry think this is because most digital advertising is now bought and sold programmatically...by computer algorithms rather than people. Sometimes the ads are assembled on the fly by algorithms.


Marilyn





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Re: Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser – Adweek

@lbutlr
On 19 Sep 2017, at 08:00, Marilyn Matty <[hidden email]> wrote:

>> On Sep 19, 2017, at 7:11 AM, @lbutlr <[hidden email]> wrote:
>>
>>> On Sep 15, 2017, at 6:34 PM, Marilyn Matty <[hidden email]> wrote:
>>> Apple has a great response:
>>>
>>> http://www.loopinsight.com/2017/09/15/apple-responds-to-ad-groups-criticism-of-safari-cookie-blocking/
>>
>> Yep. Those advertisers can go suck it, they have been singleminded in their efforts to destroy the Internet and make it entire useless.
>>
>> Every now an then I'm on a machine or browser without an adblocker and I am reminded how horrible these ads are. Even sites that I like for content are so bad I can't go to them without adblockers, but then I don't want to go to them because I feel like I'm taking advantage. iMore s[rings to mind since their ads are so aggressive.
>>
>
> I might be biased because I sold advertising for decades, but many people in the industry think this is because most digital advertising is now bought and sold programmatically...by computer algorithms rather than people. Sometimes the ads are assembled on the fly by algorithms.

Ohm, there's no doubt that has a lot to do with it, and the data to feed those algorithms is what encourages sites to disrespect their users by trying to invade their privacy as much as possible.

But also the volume of ads is insane. It is not at all rare to see content relegated to a thin volume int he middle of the page surrounded by ads and other cruft and all bounded in a fixed-width div so you see the same narrow volume regardless of your screen size.

I once sent a screenshot of an iMore page to iMore showing a two line paragraph of content surrounds by more than a dozen ads. It was easy to count them since in this case they were all identical.

--
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Re: Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser – Adweek

Nigel Stanger-2
On Wed Sep 20 2017 13:33:04, @lbutlr spake thus:
>
> But also the volume of ads is insane. It is not at all rare to see content relegated to a thin volume int he middle of the page surrounded by ads and other cruft and all bounded in a fixed-width div so you see the same narrow volume regardless of your screen size.

Thank goodness we can (mostly) actually block them now . Remember BYTE magazine? A few hundred pages per issue, at least half of which was ads. I was looking through a 1993 issue in the Internet Archive last night, and I kid you not, it had a *14-page* advertising spread for Gateway 2000 (some nonsense involving horse racing). I’d forgotten how bad it was.

https://archive.org/details/byte-magazine

(warning, the issue PDFs are about 150Mb each)

--
Nigel Stanger, Dunedin, NEW ZEALAND.  http://xri.net/=nigel.stanger




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Re: Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser – Adweek

Zeedar Marc-2


> On Sep 21, 2017, at 4:49 PM, Nigel Stanger <[hidden email]> wrote:
>
> Remember BYTE magazine? A few hundred pages per issue, at least half of which was ads.

I’d love it if things were that simple today. Back then you just flipped a few pages to skip the ads.

Today you’ve got videos that play automatically, ads that cover up what you’re trying to read, garbage ads mixed in the editorial links so you can’t tell what’s what, pages that can’t be resized, 1000-word articles spread across 20 pages each festooned with a million ads, and it’s only getting worse.

If it wasn’t for RSS and Safari’s Reader Mode, I wouldn’t visit a tenth of the sites I do now.

And remember, back in the Byte days, you *wanted* to see those ads as that was how you found out about cool new products.


Marc Zeedar
Publisher
xDev Magazine





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Re: Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser – Adweek

Nigel Stanger-2
On Fri Sep 22 2017 12:15:47, Marc Zeedar spake thus:
>
> Today you’ve got videos that play automatically, ads that cover up what you’re trying to read, garbage ads mixed in the editorial links so you can’t tell what’s what, pages that can’t be resized, 1000-word articles spread across 20 pages each festooned with a million ads, and it’s only getting worse.

Apart from the video that actually sounds like a pretty accurate description of what reading BYTE was like. :D

> you *wanted* to see those ads as that was how you found out about cool new products.

Yep, like those awesome new Gateway 2000 computers! ;)

My Friday afternoon brain is clearly starting to kick in…

--
Nigel Stanger, Dunedin, NEW ZEALAND.  http://xri.net/=nigel.stanger




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Re: Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser – Adweek

Marilyn Matty

> On Sep 21, 2017, at 9:43 PM, Nigel Stanger <[hidden email]> wrote:
>
>
> Yep, like those awesome new Gateway 2000 computers! ;)
>

There practically was a Gateway store every few blocks. And where I was working there was a two story Comp USA caddycorner across the street, a Radio Shack about a block away on the same street as a bookstore dedicated to hardware and software.

Marilyn



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